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September 5, 2003

ASBURY RESIDENTS WORKING ON BOARDWALK RECONSTRUCTION OF ASBURY PARK: Asbury Partners Community Outreach Initiatives Involve STARS

The community outreach initiatives of Asbury Partners, LLC, the City-appointed master developer of the 56-waterfront redevelopment, Oceanfront Asbury, have come together in a number of ways recently, bringing new jobs and employment opportunities to many of the City's residents. The first phase of the boardwalk reconstruction, the demolition of unsafe areas of the boardwalk, began in August involving Larry Fishman, chief operating officer of Asbury Partners; Henry Vaccaro, principal of Vaccaro Enterprises, LLC; Dr. Guy McCombs III, community outreach liaison for Asbury Partners; and Stephen Henderson, president of S&W General Contracting Services, Inc.
The community outreach initiatives of Asbury Partners, LLC, the City-appointed master developer of the 56-waterfront redevelopment, Oceanfront Asbury, have come together in a number of ways recently, bringing new jobs and employment opportunities to many of the City's residents.

The first phase of the Boardwalk reconstruction, the demolition of unsafe areas of the boardwalk, began on August 18, and the company heading that portion of the project is S&W General Contracting, Inc. With offices in Cherry Hill and Asbury Park, New Jersey, S&W has been certified by the New Jersey Commerce & Economic Growth Commission as a Minority Business Enterprise. Vaccaro Enterprises LLC, a general contracting firm based in Asbury Park, is the project manager for S&W.

Both S&W and Vaccaro are involving city residents in the demolition and reconstruction process through STARS (Strategic Target Area Rebuilding Spirit). A Community Development Corporation, STARS is focused on ensuring that Small, Minority and Women Owned businesses (SBE, MBE and WBE) have an opportunity to compete openly on public- and private-sector contract work. They have compiled a database of local SBE, MBE and WBE firms and conducted a sign-up program focusing on residents who wish to be considered for construction jobs. The list contains more than 70 local people who have participated in screening and training activities. The boardwalk demolition and reconstruction includes openings for 10-15 of the STARS work-ready candidates.

S&W has already awarded Gordon Construction, an MBE based in Asbury Park, a sub-contract in the demolition phase of the project. The demolition is expected to take one month, and the reconstruction will take four to five months to complete.

Community Outreach:

Part of Asbury Partners Vision for the Future In addition to the immediate work for residents, Asbury Partners, through Community Liaison, Dr. Guy McCombs, has begun a number of other outreach efforts. "We are canvassing the community for input on how to most effectively ensure employment opportunities for the City's residents," Dr. McCombs said. "In addition, priority status has been accorded such issues as relocation assistance, mortgage financing, workforce and entrepreneurial development, and preferential hiring of Asbury Park residents."

Asbury Partners and the City also have established a partnership with Team Rutgers, a collaboration of the State University's Business and Law Schools, faculty, staff and students. The relationship enables the University to provide resources that will assist Asbury Park residents and businesses to maximize the benefits of the redevelopment. "Asbury Partners maintains ongoing, productive communication with a number of key community groups to keep the progress moving throughout the City," Dr. McCombs added. Groups involved include the West Side Community Center, the Historical Society of Asbury Park, Interfaith Neighbors, I Dream A City, the Boys and Girls Club of Monmouth County, Epiphany House, the Homeowner's Associations, and Asbury Park's two prominent ecumenical councils. A new series of "Getting to Know You" breakfasts, hosted by Asbury Partners, are expected to continue the process.

The Progress Continues

Progress of Oceanfront Asbury continues on many other fronts. Two residential developers, Westminster Communities and Paramount Homes, are in the final phases of approval to develop the first portion of new townhomes in the City; several new establishments have opened on the boardwalk including the Cadillac Ranch Saloon and the Surf City Oceanfront Bar and Grill; Asbury Partners has launched partial demolition of the unfinished structure known as the C-8 building to open Ocean Avenue for vehicular and pedestrian traffic; and many more levels of progress proceed unabated.

As a result, the Waterfront Redevelopment Plan already has received a number of state and international awards. In 2002, the plan earned an Honor Award as part of the 16th annual Excellence on the Waterfront Awards program sponsored by The Waterfront Center, a non-profit, educational organization based in Washington, D.C., with members throughout the world. In addition, the New Jersey Chapter of the American Planning Association named Oceanfront Asbury the Outstanding Redevelopment Plan as part of the group's 2002 Planning Awards. Most recently, New Jersey Future presented Oceanfront Asbury with its 2003 Smart Growth Award.