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May
21 ,
2003
CITY OF ASBURY PARK, ASBURY PARTNERS HONOR LOCAL ART STUDENTS FOR NEW CONVENTION HALL COMPLEX LOGO DESIGN
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| The Asbury Park City Council and Asbury Partners recently honored three advanced art students from Asbury Park High School for their contribution toward creating a new logo for the Convention Hall and Paramount Theatre complex. Pictured (left to right) are: Sharon Harris of the Asbury Park Board of Education, honoree Janet Bermudez, and honoree Tyreese Thomas and her mother. Not pictured is: honoree Gerardo Artero. |
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In a continuing celebration of community involvement in the Oceanfront Asbury
waterfront redevelopment in Asbury Park, New Jersey, the City Council and Asbury
Partners recently honored three advanced art students from Asbury Park High
School for their contribution toward creating a new logo for the landmark Convention
Hall and Paramount Theatre complex (CHP). At the same time, Asbury Partners
has donated a computer that will enable the school to launch a graphic arts
program.
The artists - Gerardo Artero, Janet Bermudez and Tyreese Thomas - were presented
with certificates of appreciation. Jim Longo, senior vice president of Color
Logic, a design firm located in Parsippany, New Jersey, was also recognized
for working with the students to refine the logo. The completed design features
an ocean wave and the CHP slogan, "Come Make History Again."
Asbury Partners, the designated redeveloper for the 56-acre Oceanfront Asbury
redevelopment, is currently in the midst of renovation work at CHP. The firm
is leasing the buildings and will eventually purchase them from the City per
the Oceanfront Asbury Redevelopment Agreement. Meanwhile, the company has booked
a full season of diverse entertainment there, and the creation of the new logo
is part of the overall marketing program headed by Chico Rouse, Asbury Partners'
executive manager for CHP.
Asbury Partners initiated the logo creation project in cooperation with the Asbury
Park Board of Education. "Asbury Partners wanted the community to be involved
in the logo development," explained Guy McCombs, who is spearheading Asbury Partners'
community outreach initiative. "Chico, Mayor Kevin Sanders and I felt that involving
youth was an excellent idea."
"Both Asbury Partners and the City Council believe that Oceanfront Asbury should
and will benefit Asbury Park families, and this effort has helped to forge the
path for a positive and productive relationship with the schools," he added. "We
were pleasantly surprised by the enthusiasm of the students."
Artero, Bermudez and Thomas worked out of Asbury Partners' offices on Ocean Avenue
while developing the logo, because the high school did not have an in-house computer
designated for the art department. To express its thanks and support, Asbury
Partners donated a new PC - with a variety of programs installed - that will
enable the school to add graphic arts classes to its core curriculum.
"It was a natural and logical thing to do," McCombs said. "We are serious about
advocating social repair as a bi-product of redevelopment and recognize that
we must support the Asbury Park community as a whole. The children are the leaders
of tomorrow, so we must empower them today. We look forward to future collaborations
between the school and Asbury Partners."
Oceanfront Asbury is a mixed-use redevelopment that will encompass an estimated
$1.25 billion in total economic development upon completion. The plan includes
3,000 residential units, 450,000 square feet of retail space, entertainment and
recreational elements, as well as municipal services, to be implemented in multiple
phases.
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