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June 16, 2005

CASINO WALKWAY REOPENS ON THE ASBURY PARK BOARDWALK

 

Asbury Partners, LLC, the master developer of the 56-acre waterfront redevelopment, Oceanfront Asbury, has completed minor renovations in order to reopen the Casino Walkway joining the City's famed boardwalk with Ocean Grove. The walkway opened in time for Memorial Day this year, and City officials from both Asbury Park and Ocean Grove joined Asbury Partners to celebrate the re-opening of this symbolic boardwalk structure, which has been virtually closed for more than 15 years.

The enclosed walkway is located at the southern boundary of Asbury Park at Wesley Lake and the ocean. Its reopening is yet another symbol of the redevelopment progress on the waterfront and throughout the City, according to Larry Fishman, chief operating officer of Asbury Partners.

"Pedestrians from Ocean Grove and nearby southern shore towns like Avon and Bradley Beach can once again enjoy a walk or jog up the boardwalk and through the Casino Walkway," Fishman said. "When they arrive in Asbury Park, they will find an exciting new array of boardwalk amenities and entertainment reminiscent of Asbury Park's historic past, as well as a glimpse into its future," noted Fishman. The walkway provides direct access to Asbury Park's First Avenue Beach, one of several that have opened for the 2005 summer season with lifeguards and public bathrooms. On the boardwalk, at the First, Third and Fifth Avenue pavilions, visitors will enjoy new stores, amusements, shops, bike rentals, restaurants and cafes offering ice cream, candy, sundries, pizza, burgers and other traditional boardwalk fare. Local vendors are featuring a wide array of Asbury Park souvenirs, photos and memorabilia.

The walkway, which mirrors the Convention Hall/Paramount Theatre arcade at the north, protects the boardwalk from the elements and is remembered by many as a key landmark in the City. It joins the historic Carousel building on Lake Avenue - which is being renovated and preserved as part of Oceanfront Asbury - with the Casino building on the beach, a structure which is beyond repair but will be rebuilt in a reasonable facsimile.

In preparation for the opening of the historic enclosure this summer, Asbury Partners cleaned and reinforced the ceiling, painted and refurbished the walls, and introduced new visuals to reflect the City's past and future. The eastern interior wall features enlarged historic postcard photos, while the opposite wall provides visual highlights of the new development now taking place on the waterfront.

As the redevelopment progresses, the Casino Walkway and Carousel portion of the Casino will be totally refurbished, and the area will become the focal point of a new pedestrian plaza being constructed on adjoining Wesley Lake. The area will be a venue for outdoor entertainment, as designated by the Oceanfront Asbury master plan.

A Focal Point of Asbury Park's Entertainment and Lifestyle on the Waterfront The current Casino building, constructed in 1929 to replace the original structure which was destroyed by fire, was designed by architects Warren and Wetmore, who also designed Convention Hall. At various times, it housed amusements and later, a skating arcade. Asbury Partners has pledged to rebuild the structure to match the design, size and style of the original. It also will incorporate many components of the old building, which have been preserved by Asbury Partners specifically for this purpose.

The Carousel building, featuring ornate carvings and glasswork, once housed the Philadelphia Toboggan Company's carousel number 87, which twirled to the sounds of organ music and the delight of children of all ages. The building, with its copper façade and unique crown-like shape, will be preserved and refurbished to its former glory as part of the waterfront redevelopment master plan.

Last year, Asbury Partners re-constructed the famed mile-long Asbury Park boardwalk, using the same herringbone pattern that was originally installed in the 1940s. The company also has provided ongoing improvements of the legendary Paramount Theatre and Convention Hall, which will be renovated in compliance with New Jersey historic guidelines for the restoration of national historic structures.

In addition, construction of two residential developments, by Westminster Communities along Wesley Lake, and Paramount Homes on the north shore, are now taking place. A third developer, Metro Homes, is expected to launch construction of its property on Ocean Avenue at Third Street later this year. "Since we began the redevelopment work in 2002, the number of people coming to Asbury Park to enjoy its beautiful sandy beaches and new amenities has increased steadily," said Fishman. "This year, the increase has been dramatic, and many of our retailers are crediting the re-opening of the Casino Walkway as key for pedestrian traffic, with record crowds during the opening Memorial Day Weekend and ever since.

"We've made tremendous progress toward our goals on the waterfront, and this is a milestone summer for all of us," he added. "As the summer continues, with festivals and first-rate entertainment, more boardwalk amenities, and the beautiful ocean, people coming here will experience the energy with us, helping to restore this great City's stature as one of the most exciting recreational destinations on the Jersey shore."